HELMUT RIEDER
Head of WPP's Center of Excellence for Amazon in Europe, The Cocktail & Wunderman Thompson Commerce


Helmut Rieder
Head of WPP's Center of Excellence for Amazon in Europe, The Cocktail & Wunderman Thompson Commerce

CEO of a multilingual e-commerce business based in Luxembourg, Mr. Helmut Rieder has over 25 years’ professional and entrepreneurial experience. During his career, he has occupied several leadership roles and specialises in European retail chains; e-commerce management; launching mass-market products and services; delineating product, sales and marketing strategies; and implementing sales channels, logistics and post-sales services.

Helmut Rieder is EMEA CEO of WPP’s Centre of Excellence for Amazon.

Based in Luxembourg, Helmut has over 14 years experience working with brands and retailers such as Melitta, Columbia, Leitz and Lego in how to win on Amazon.

Helmut has spoken at many digital and commerce events across Europe and is considered one of the pre-eminent experts on not only Amazon strategies but also how to develop and execute localised content and promotions at scale that maximize sales across the Amazon European marketplaces